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        <title>LO/WE Interactive Community</title>
        <link>http://www.lo-we.com/</link>
        <description></description>
        <language>en-US</language>
        <copyright>Copyright 2008</copyright>
        <lastBuildDate>Wed, 10 Dec 2008 00:54:50 +1000</lastBuildDate>
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        <item>
            <title>Lowe Roche and Stella Artois</title>
            <description><![CDATA[<p>GET TOGETHER WITH YOUR FRIENDS OVER A STELLA ARTOIS THIS CHRISTMAS!</p>
<p>Here's a worldwide campaign that Lowe London and Lowe Roche produced together with Psyop/Stink.</p>
<p>&nbsp;</p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="stella xmas.jpg" src="http://www.lo-we.com/stella%20xmas.jpg" width="200" /></span>
<span class="mt-enclosure mt-enclosure-file" style="DISPLAY: inline"><a href="http://www.lo-we.com/Stella%20Christmas.bmp"></a></span></p>]]></description>
            <link>http://www.lo-we.com/2008/12/lowe-roche-and-stella-artois.php</link>
            <guid>http://www.lo-we.com/2008/12/lowe-roche-and-stella-artois.php</guid>
            
            
            <pubDate>Wed, 10 Dec 2008 00:54:50 +1000</pubDate>
        </item>
        
        <item>
            <title>Top Guns for Lowe Brindfors</title>
            <description><![CDATA[<p>Bjorn Larsson in the Hotseat</p>
<p>&nbsp;</p>
<p>Our Swedish agency has been prized as the 7th most awarded interactive agency in the world in 2008, by the prestigious Gunn Report.</p>
<p>Lowe Go chats to the man behind this award winning agency, Chairman and CEO, Bjorn Larsson.</p>
<p>&nbsp;</p>]]></description>
            <link>http://www.lo-we.com/2008/12/top-guns-for-lowe-brindfors.php</link>
            <guid>http://www.lo-we.com/2008/12/top-guns-for-lowe-brindfors.php</guid>
            
            
            <pubDate>Sat, 06 Dec 2008 00:02:13 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe New York Takes Credit!</title>
            <description><![CDATA[<p>Lowe New York takes credit for new US Treasury website!</p>
<p>'Don't let your credit put you in a bad place!' This is the mantra for a new campaign developed by Lowe New York for the United States Department of Treasury and The Advertising Council.</p>
<p>&nbsp;</p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="Thumbnail image for badCreditHotel.png" src="http://www.lo-we.com/badCreditHotel-thumb-200x200.png" width="200" /></span></p>]]></description>
            <link>http://www.lo-we.com/2008/10/lowe-new-york-takes-credit.php</link>
            <guid>http://www.lo-we.com/2008/10/lowe-new-york-takes-credit.php</guid>
            
            
            <pubDate>Wed, 15 Oct 2008 20:52:30 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe Brindfors Activates the Turbo Gene for Saab</title>
            <description><![CDATA[<p>'There's a Turbo gene inside every one of us', says Joakim W<font size="2">å</font>llgren, planner at Lowe Brindfors in Stockholm. 'It influences every choice your make. ANd the choices you make define who you are.'</p>
<p>
<p>&nbsp;</p>
<p>
<p><a href="http://www.lo-we.com/01_saab_turbo_gene_hero.jpg"><img class="mt-image-none" height="200" alt="01_saab_turbo_gene_hero.jpg" src="http://www.lo-we.com/01_saab_turbo_gene_hero-thumb-200x200.jpg" width="200" /></a></p>
<p></p>
<p></p>]]></description>
            <link>http://www.lo-we.com/2008/10/lowe-brindfors-activates-the-t.php</link>
            <guid>http://www.lo-we.com/2008/10/lowe-brindfors-activates-the-t.php</guid>
            
            
            <pubDate>Thu, 09 Oct 2008 00:51:07 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe New York&apos;s XM Wildride Microsite</title>
            <description><![CDATA[<p>The Wildride microsite for XM Radio invites users to immerse themselves in the wonderful worlds of <span class="caps">XM.</span> Users drive through 4 distintive 'towns'; Rock town, Country town, Sports town and Urban town, each with their own sound tracks and visual identites.</p>
<p>&nbsp;</p>
<p>
<p>
<p><a href="http://www.lo-we.com/wild%20ride.JPG4.JPG"><img class="mt-image-none" height="200" alt="wild ride.JPG4.JPG" src="http://www.lo-we.com/wild%20ride.JPG4-thumb-200x200.jpg" width="200" /></a></p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"></span></p>
<p>
<p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline">&nbsp;</span></p>
<p></p>
<p></p>
<p></p>
<p></p>]]></description>
            <link>http://www.lo-we.com/2008/09/lowe-new-yorkss-wildride-micro.php</link>
            <guid>http://www.lo-we.com/2008/09/lowe-new-yorkss-wildride-micro.php</guid>
            
            
            <pubDate>Fri, 19 Sep 2008 20:11:03 +1000</pubDate>
        </item>
        
        <item>
            <title>Digital or Interactive: what do we do with this information?</title>
            <description><![CDATA[<p>It took me some time to start writing this article about what is going on in the&nbsp;Brazilian market when it comes to digital advertising. Everyday I have a new doubt about what's really happening. So, I decided to share my latest one: Is our market about digital or interactive advertising?</p>
<p>&nbsp;</p>
<p>
</p><span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img class="mt-image-none" alt="Brazil1.jpg" src="http://www.lo-we.com/Brazil1.jpg" height="200" width="200" /></span>]]></description>
            <link>http://www.lo-we.com/2008/07/digital-or-interactive-what-do.php</link>
            <guid>http://www.lo-we.com/2008/07/digital-or-interactive-what-do.php</guid>
            
            
            <pubDate>Thu, 31 Jul 2008 21:00:42 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe New York Launches Life Changing Website.</title>
            <description><![CDATA[<p>The Life Changing Box is a website developed for Lowe NY's client, Sharp Corporation. The Life Changing Box site is part of an integrated campaign that includes TV commercials, print and online media. All media points back to lifechangingbox.com.</p>
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline">&nbsp;</span>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="sharp4.jpg" src="http://www.lo-we.com/sharp4.jpg" width="200" /></span></p>]]></description>
            <link>http://www.lo-we.com/2008/07/lowe-new-york-launches-life-ch.php</link>
            <guid>http://www.lo-we.com/2008/07/lowe-new-york-launches-life-ch.php</guid>
            
            
            <pubDate>Sat, 19 Jul 2008 01:43:07 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe New York&apos;s Life Changing Box</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="teaser_galaxy_bg.JPGfinal.JPG" src="http://www.lo-we.com/teaser_galaxy_bg.JPGfinal.JPG" width="200" /></span>
<p>Lowe New York Launches First-of-its-Kind Facebook Application</p>
<p>Lowe New York has launched what is believed to be the first Facebook application to offer real prizes - the Life Changing Box. The application, is an interactive game giving users a chance to win real prizes, some of which are worth thousands of dollars. The game was developed as part of the teaser campaign for a new website being developed for our client, Sharp Electronics Corporation.<br /></p>]]></description>
            <link>http://www.lo-we.com/2008/07/new-yorks-life-changing-box.php</link>
            <guid>http://www.lo-we.com/2008/07/new-yorks-life-changing-box.php</guid>
            
            
            <pubDate>Wed, 09 Jul 2008 01:09:25 +1000</pubDate>
        </item>
        
        <item>
            <title>LO/WE Grand/Prix</title>
            <description><![CDATA[<p>
<p>LO/WE Grand/Prix</p>
<p>Lowe's ambition is to become the leading agency for creating interactive </p>
<p>High Value Ideas by immersing our agency community in the digital world. </p>
<p>So in the spirit of leading by brilliant example, LO/WE, Lowe's interactive community has initiated the LO/WE Grand/Prix.</p>
<p><img class="mt-image-none" height="200" alt="Picture2.jpg" src="http://www.lo-we.com/Picture2.jpg" width="201" /></p>
<p></p>
<p></p></font>]]></description>
            <link>http://www.lo-we.com/2008/07/lowe-grandprix.php</link>
            <guid>http://www.lo-we.com/2008/07/lowe-grandprix.php</guid>
            
            
            <pubDate>Sat, 05 Jul 2008 02:02:29 +1000</pubDate>
        </item>
        
        <item>
            <title>Print Sucks!</title>
            <description><![CDATA[Check out some of Lowe Roche's latest work.... 
<p>
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="print sucks3.jpg" src="http://www.lo-we.com/print%20sucks3.jpg" width="200" /></span></p>]]></description>
            <link>http://www.lo-we.com/2008/07/post-1.php</link>
            <guid>http://www.lo-we.com/2008/07/post-1.php</guid>
            
            
            <pubDate>Sat, 05 Jul 2008 00:34:53 +1000</pubDate>
        </item>
        
        <item>
            <title>LO/WE Digital Conference, Juan-les-Pins, France</title>
            <description><![CDATA[<p>The second gathering of the LO/WE digital community took place last month in the South of France, find out more about what took place.... 
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><a href="http://www.lo-we.com/test.jpg"><img class="mt-image-none" height="200" alt="test.jpg" src="http://www.lo-we.com/test-thumb-200x200.jpg" width="200" /></a></p></span>]]></description>
            <link>http://www.lo-we.com/2008/07/lowe-digital-conference-1.php</link>
            <guid>http://www.lo-we.com/2008/07/lowe-digital-conference-1.php</guid>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">LO/WE Digital Community</category>
            
            <pubDate>Wed, 02 Jul 2008 22:17:24 +1000</pubDate>
        </item>
        
        <item>
            <title>Join the Treepeople community</title>
            <description><![CDATA[Tree People is a new website for Genesis Energy created by Lowe and Rivet in Sydney. It's an online community, specifically for children, to help visualise and reward efforts against climate change.<br /><br />Tree People is the result of intensive strategy and research that looked at why most carbon footprint websites of this type fail. <br />
<span class="mt-enclosure mt-enclosure-image" style="DISPLAY: inline"><img class="mt-image-none" height="200" alt="treepeople.jpg" src="http://www.lo-we.com/entries_images/treepeople.jpg" width="200" /></span>
<div><br /></div>
<div><br /></div>]]></description>
            <link>http://www.lo-we.com/2008/06/treepeople-a-new-community.php</link>
            <guid>http://www.lo-we.com/2008/06/treepeople-a-new-community.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sydney</category>
            
            
            <pubDate>Fri, 13 Jun 2008 11:06:38 +1000</pubDate>
        </item>
        
        <item>
            <title>Lowe Strateus&apos; recent work</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="levrai.jpg" src="http://www.lo-we.com/entries_images/levrai.jpg" class="mt-image-none" style="" height="200" width="200" /></span> <div><div dir="ltr" align="left"><span class="154470606-13062008">Interested to know what 
some of Lowe's digital teams have been working on? <br />Take a look at&nbsp;some recent 
work from Lowe Stratéus. Discover how they helped their client "Vrai" to launch 
its first public campaign on television and&nbsp;the internet, the French government 
to communicate on TMS, and&nbsp;Keolis to reach the general public for the first 
time...</span></div></div>]]></description>
            <link>http://www.lo-we.com/2008/06/post.php</link>
            <guid>http://www.lo-we.com/2008/06/post.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Paris</category>
            
            
            <pubDate>Tue, 10 Jun 2008 11:28:43 +1000</pubDate>
        </item>
        
        <item>
            <title>Electrocity, finalist at the Webby Awards</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="webby.jpg" src="http://www.lo-we.com/entries_images/webby.jpg" class="mt-image-none" style="" height="200" width="200" /></span>This is MASSIVE!! These awards are the "Oscars of the Internet".<br /><br />
<p>The Webby Awards is the Internet's most respected symbol of success.
The 12th Annual Webby Awards received nearly 10,000 entries from all 50
USA states and over 60 countries worldwide.</p>
<div><br /></div><div><br /></div><div><br /></div>]]></description>
            <link>http://www.lo-we.com/2008/06/rivets-electrocity-is-a-finali.php</link>
            <guid>http://www.lo-we.com/2008/06/rivets-electrocity-is-a-finali.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Sydney</category>
            
            
            <pubDate>Mon, 09 Jun 2008 18:18:27 +1000</pubDate>
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