'There's a Turbo gene inside every one of us', says Joakim Wållgren, planner at Lowe Brindfors in Stockholm. 'It influences every choice your make. ANd the choices you make define who you are.'
On the new website, Lowe Brindfors had created for Saab, the viewer is encouraged to let her Turbo gene help her answer six questions. The questions range from the historical charater you identify with most and what kind of magazine you'd like to edit to which conditions you are most likely to be driving in. 'The questions are based on a scientific test.' says Joakim. 'Depending on the answers, the consumer is recommended the Saab that suits her needs best and encouraged to take a test drive.'
The website can be found in English at saab.com and local versions produced for Sweden, Switzerland, Holland and Finland with more countries to follow. The site is a mix of film, 3D and animation and has already been lauded on a number of international advertising blogs. On September 24th it was named FWA's Site of the Day and described as 'Slick. Smooth. Stylish.Saab.' Who are we to argue?
Client:Saab
Agency:Lowe Brindfors
Working Group: Magnus Wretblad cd, Tim Schiebel ad, Jakob Swedenborg ad, Joakim Norman designer, Henrik Häger copy, Joakim Wållgren planner, Patrick O'Neil project manger, Helen Wård production manager, Espen Bekkebråten agency producer, Daniel Isaksson developer, Tobias Löfgren developer
Produktionsbolag:Acne Digital flash development, Alphabetical Order/Acne Film film and direction, Daniel de Viciola och Marcus Linnér regissörer, Syndicate
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