The Wildride microsite for XM Radio invites users to immerse themselves in the wonderful worlds of XM. Users drive through 4 distintive 'towns'; Rock town, Country town, Sports town and Urban town, each with their own sound tracks and visual identites.
In this way users experience the benefits a XM satellite radio can give your 'driving experience'. Users can also play the Help the Hippo or Flip the Animal games or watch the 'Heaven' video in the drive-in area to enjoy a little bit of fun whilst immersed in the XM brand expeience.
The site was designed to engage users and generate awareness of the XM brand in order to raise front of mind awareness of XM at point of purchase for people looking to buy a new car. The new site builds on the momentum of the last year's site but is a much larger and more ambitious project.
The site uses a 3-d engine to give more reality to the driving experience and cars, buildings, animals were all modeled on 3-d before being built into the flash site. A focus was placed on ensuring that the four cities had their own identities to show the variety of music from an XM satellite radio. This was done through animations of each animal giving them a distinct character.
To give the site a test drive go to: http://www.xmradio.com/wildride
Chairman & Chief Creative Office: Mark Wnek
Managing Director/ Interactive: Matt Picheny
Creative Team: Eddie Van Bloem, John Szalay, Bryan Johnson, Chateau Bezerra
Senior Interactive Producer: Miranda Thomson
Project Manager: Keren Golan
Account Manager: Katie Gray
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