Lowe New York Launches First-of-its-Kind Facebook Application
Lowe New York has launched what is believed to be the first Facebook application to offer real prizes - the Life Changing Box. The application, is an interactive game giving users a chance to win real prizes, some of which are worth thousands of dollars. The game was developed as part of the teaser campaign for a new website being developed for our client, Sharp Electronics Corporation.
The Facebook application resembles the classic game Hot Potato, only in reverse. Facebook members who install the game can take possession of a box from another player, which is then passed around to other friends who have installed the Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside. To add to the viral nature of the game, If you invite a friend to the application and they win, you win a duplicate prize.
To date, prizes won have included Sharp AQUOS LCD TVs and Home Theater Systems. On July 4th two lucky winners received a prize package including a trip to New York City to attend a Major League Baseball® Game. TVs and baseball tickets were a safe bet for prizes given away by Sharp, the Official HDTV of Major League Baseball. The Grand Prize, however, may be a curve ball. Players are free to guess at LifeChangingBox.com where they may find clues by seeing what the box responds to.
Five more boxes have yet to open and reveal prizes. So login, sign-up, and invite your friends at http://apps.facebook.com/lifechangingbox
The Life Changing Box game will last through July 14, 2008, to coincide with the full launch of http://www.LifeChangingBox.com
To date, prizes won have included Sharp AQUOS LCD TVs and Home Theater Systems. On July 4th two lucky winners received a prize package including a trip to New York City to attend a Major League Baseball® Game. TVs and baseball tickets were a safe bet for prizes given away by Sharp, the Official HDTV of Major League Baseball. The Grand Prize, however, may be a curve ball. Players are free to guess at LifeChangingBox.com where they may find clues by seeing what the box responds to.
Five more boxes have yet to open and reveal prizes. So login, sign-up, and invite your friends at http://apps.facebook.com/lifechangingbox
The Life Changing Box game will last through July 14, 2008, to coincide with the full launch of http://www.LifeChangingBox.com
Post your comment