The Life Changing Box is a website developed for Lowe NY's client, Sharp Corporation. The Life Changing Box site is part of an integrated campaign that includes TV commercials, print and online media. All media points back to lifechangingbox.com.
The campaign focuses on four pillars:-
- Sharp's AQUOS LCD TV is the official HDTV od Major League Baseball.
- Sharp's long history of technical beakthroughs.
- Sharp's leadership in LCD innovations.
- Sharp's devotion to improving solar energy.
Each pillar gets its own section within the site. In the MLB section, visitors select objects to be hit by a batter in super slow motion. As the pieces fly, aspects of the AQUOS TVs are called out. These videos will also be made available on YouTube as part of our viral strategy. To educate visitors about Sharp's past, the History section features an interactive 3-D Japanese paper lantern displaying technological milestones on each of its panels.
Sharp's numerous innovations in LCD technology - and the mysterious technology itself - are explained in a lively, animated film within the LCD Innovation section. After the video, the visitors are introduced to the Takimi, nine masters of nine aspects of LCD manufacturing. The Solar section of the site takes the visitor to a green valley where they can learn about Sharp's dedication to solar energy development.
Preceding the site, Lowe New York created some buzz by lauching two Web features that didn't reveal Sharp as the sponsor. The first was an unbranded teaser site that challenged visitors to guesss what was in the Life Changing Box. Wrong answers upset the box, while correct answers launched the box into playful animations. This teaser site also directed visitors to the other feature, the Life Changing Box Facebook contest. You can read more about that at http://www.lo-we.com/2008/07/new-yorks-life-changing-box.php
Visit http://lifechangingbox.com and perhaps have your own life changed.
Love this site. If you are going to do a heavy flash experience site - this is the right way!