LO/WE Grand/Prix

The LO/WE Grand/Prix is an award for the best interactive communication based on a High Value Idea within the Lowe network and it will be handed out once a year during CannesLions.

The entries were judged by a panel of digital specialists from within the network with Matthew Bull as Chairman. He gave the following statement:

"Firstly, it is so rewarding and refreshing to see how far we have come within Lowe when it comes to our digital work. A couple of years ago, both Måns and I agree, we would have got nowhere near the standard we have this year. Some truly exciting, fresh, meaningful work from a wide variety of agencies spread around the world. We have truly begun to embrace the digital era. I believe, in time, we have the ability to lead it as a network.

In the end, the judging came down to two pieces of work Electrocity & StellaArtois.com.

Electrocity is simply a breathtaking piece of thinking that has had phenomenal success in it's marketplace. It really is a ground-breaking piece of work.

But ultimately, we believe that Stella Artois represents the pinnacle of the creative work we have produced over the past year, so we have awarded it the LO/WE Grand Prix, with Electrocity being awarded the Runner/Up. We were originally only going to give out one award, but it just felt wrong not to recognise both pieces. Congratulations to all involved. Inspirational work to say the very least." - Matthew Bull

LO/WE GRAND/PRIX 2008

Jury statement

LO/WE is proud to award the inaugural LO/WE Grand/Prix to Lowe Brindfors for the magnificent and groundbreaking StellaArtois.com. By creating an immensely rich and engaging interactive universe around the brand, Lowe Brindfors has managed to show us the future of advertising as well as the future of Lowe. StellaArtois.com has truly earned its place at the pinnacle together with Lowe's greatest creative work of all time.

Agency: Lowe Brindfors - Sweden

Client: InBev/Stella Artois - Belgium

Project: StellaArtois.com

LO/WE GRAND/PRIX 2008 - Runner/Up

Jury statement

LO/WE is proud to award the inaugural LO/WE Grand/Prix - Runner/Up to Lowe Sydney for the breathtaking Electrocity.co.nz. Because of the excellent strategic thinking behind the work as well as the magnificent execution of this complex subject, Lowe Sydney has taken online communication effectiveness to a new level by making the campaign close to compulsory in New Zealand schools.

Agency: Lowe Sydney - Australia

Client: Genesis Energy - New Zealand

Project: Electrocity.co.nz