The second gathering of the LO/WE digital community took place last month in the South of France, find out more about what took place....
Lowe Portal - LO/WE Digital Conference, Juan-les-Pins, France
LO/WE, Lowe's interactive community held it's second gathering this June in Juan-les-Pins, France. The objective of LO/WE, as well as the conference, is to combine our interactive skills and experiences in order to take full advantage of the ever increasing client opportunities within the digital universe.
18 of Lowe's interactive specialists from 11 Lowe offices around the world participated in the conference with Lowe's CEO Steve Gatfield joining in for the final session.
Headed up by Måns Tesch & Oscar Erlandsson, the conference began with an update about LO/WE and its background, vision and organisation as well as the interactive development of the participating agencies. In addition some participants hosted discussions on relevant interactive topics including social media, interactive creativity and digital effectiveness.
The second day involved the participants working together to solve interactive client briefs in order to put further emphasis on the importance of cross-border cooperation within the LO/WE community. Each group presented their initial ideas and thoughts to finish off the conference.
The LO/WE team will continue pushing for more digital cooperation and communication across the borders of agencies, cultures and countries. Don't hesitate to get in touch with Rebecca Reid from LO/WE in London if you want to participate in the community.
Rebecca Reid
rebecca.reid@loweworldwide.com
+447717 361030
Wow, we look angry in that photo. Perhaps someone opposite was saying "it's just another channel and it's all about story-telling anyway".