It took me some time to start writing this article about what is going on in the Brazilian market when it comes to digital advertising. Everyday I have a new doubt about what's really happening. So, I decided to share my latest one: Is our market about digital or interactive advertising?
The Life Changing Box is a website developed for Lowe NY's client, Sharp Corporation. The Life Changing Box site is part of an integrated campaign that includes TV commercials, print and online media. All media points back to lifechangingbox.com.
Lowe New York Launches First-of-its-Kind Facebook Application
Lowe New York has launched what is believed to be the first Facebook application to offer real prizes - the Life Changing Box. The application, is an interactive game giving users a chance to win real prizes, some of which are worth thousands of dollars. The game was developed as part of the teaser campaign for a new website being developed for our client, Sharp Electronics Corporation.
LO/WE Grand/Prix
Lowe's ambition is to become the leading agency for creating interactive
High Value Ideas by immersing our agency community in the digital world.
So in the spirit of leading by brilliant example, LO/WE, Lowe's interactive community has initiated the LO/WE Grand/Prix.
The second gathering of the LO/WE digital community took place last month in the South of France, find out more about what took place....
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