Tree People is a new website for Genesis Energy created by Lowe and Rivet in Sydney. It's an online community, specifically for children, to help visualise and reward efforts against climate change.
Tree People is the result of intensive strategy and research that looked at why most carbon footprint websites of this type fail.
Tree People is the result of intensive strategy and research that looked at why most carbon footprint websites of this type fail.
It's different because it focuses on the positive changes that we can all make, and it encourages us to keep making those positive changes. These changes can be big or small, according to your circumstances and age. Over time, the changes will have an impact, and because the website is simple and accessible, it will attract a lot of users and have a large cumulative effect.
Tree People does not preach or chastise, and it's not a carbon calculator that reveals how bad you are. (In the context of everyday life, carbon footprints are an abstract concept that people only fleetingly relate to.) Tree People recognises that most people, including older children, are aware of climate change, and how to save energy and act responsibly in the environmental sense. It simply gives people the chance to make a difference by making pledges to reduce their impact on the environment.
This has been reflected in the membership figures: in just the first 3 weeks since launch, 6,000 trees have been adopted and over 25,000 pledges made.
http://www.treepeople.co.nz
Tree People does not preach or chastise, and it's not a carbon calculator that reveals how bad you are. (In the context of everyday life, carbon footprints are an abstract concept that people only fleetingly relate to.) Tree People recognises that most people, including older children, are aware of climate change, and how to save energy and act responsibly in the environmental sense. It simply gives people the chance to make a difference by making pledges to reduce their impact on the environment.
This has been reflected in the membership figures: in just the first 3 weeks since launch, 6,000 trees have been adopted and over 25,000 pledges made.
http://www.treepeople.co.nz
Nice website. Good design and good concept.